{"id":"audience-profile","name":"audience-profile","summary":"名前付きのナラティブバイヤーペルソナ文書を作成します。デモグラフィックスナップショット、心理的要因、やるべき仕事、日常シナリオ、バイヤージャーニーマップ、カウンターメッセージに対する異議、コンテンツやチャネルの好みなど、ブランドが実際に必要としている2〜4のペルソナに対応しています。","body":"# /digital-marketing-pro:audience-profile\n\n## Purpose\n\nBuild a rich, actionable buyer persona that goes beyond basic demographics. Captures psychographic drivers, behavioral patterns, jobs-to-be-done, objections, and content consumption preferences to inform all marketing activities.\n\n## Input Required\n\nThe user must provide (or will be prompted for):\n\n- **Product/service**: What the brand offers\n- **Customer type**: B2B buyer, B2C consumer, or both\n- **Existing data**: Any customer research, survey data, analytics demographics, CRM data, or interview insights\n- **Number of personas**: How many distinct personas to create (recommend 2-4)\n- **Hypothesis**: Who the user thinks their ideal customer is (starting point)\n\n## Process\n\n1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: \"Set up a brand first (/digital-marketing-pro:brand-setup)?\" — or proceed with defaults.\n2. Gather inputs through structured questions if data is limited\n3. Build demographic profile: age range, role/title, company size (B2B), income range, geography, education\n4. Develop psychographic profile: values, motivations, fears, aspirations, identity markers\n5. Map behavioral patterns: where they spend time online, content formats preferred, purchase behavior, decision-making process\n6. Define jobs-to-be-done: functional, emotional, and social jobs the product helps accomplish\n7. Identify objections and barriers to purchase with counter-messaging\n8. Document the buyer journey: trigger events, research process, evaluation criteria, decision influencers\n9. Specify content preferences: platforms, formats, tone, topics they engage with\n10. Give the persona a name and narrative summary for team alignment\n\n## Output\n\nA structured buyer persona document containing:\n\n- Persona name and one-paragraph narrative\n- Demographic snapshot\n- Psychographic profile with motivations and values\n- Jobs-to-be-done framework (functional, emotional, social)\n- Day-in-the-life scenario\n- Buyer journey map with touchpoints and decision criteria\n- Objections and counter-messaging guide\n- Content and channel preferences\n- Messaging do's and don'ts for this persona\n\n## Agents Used\n\n- **marketing-strategist** — Persona development, JTBD framework, buyer journey mapping, audience segmentation","author":"@indranilbanerjee","ownerProfile":null,"authorContacts":null,"sourceUrl":"https://github.com/indranilbanerjee/digital-marketing-pro/tree/main/skills/audience-profile","license":"MIT","category":"document","lang":"en","tokens":615,"stars":0,"calls30d":1,"claimed":false,"visibility":"public","origin":"crawler","version":"0.1.0","createdAt":"2026-08-22","updatedAt":"2026-08-22","files":[],"requires":{"mcp":[],"tools":[]},"safety":{"flags":[],"scannedAt":"2026-08-22","hasScripts":false,"networkEndpoints":[]}}