Brand Monitoring 📡

Track brand mentions across social media platforms and analyze sentiment.

Installation

npx skills add nexscope-ai/eCommerce-Skills --skill brand-monitoring -g

Features

• Mention Monitoring — Track brand mentions across platforms
• Sentiment Analysis — Positive/negative/neutral classification
• Trend Tracking — Monitor mention volume changes
• Crisis Detection — Alerts for negative spikes or crisis keywords
• Competitor Comparison — Share of voice analysis
• Keyword Extraction — Identify trending topics
• Report Generation — Weekly/monthly reports

Supported Platforms

Platform	Method	Stability
Reddit	Public JSON API	⚠️ Rate limited
Google News	RSS Feed	✅ Stable
DuckDuckGo	Instant Answer API	✅ Stable
YouTube	HTML/RSS	⚠️ Unstable

Analysis Dimensions

Dimension	Method	Output
Volume	Mention count	Trend graph
Sentiment	NLP analysis	Sentiment score
Sources	Platform breakdown	Source distribution
Keywords	Topic extraction	Word cloud
Competitors	Share of voice	Comparison chart

Usage

Basic Monitoring

python3 scripts/monitor.py "YourBrand"

With Competitors

python3 scripts/monitor.py '{
  "brand": "YourBrand",
  "competitors": ["CompA", "CompB"],
  "platforms": ["reddit", "google_news"]
}'

Demo Mode

python3 scripts/monitor.py --demo

Output Example

📡 Brand Monitoring Report

Brand: YourBrand
Period: Last 7 days
Platforms: Reddit, Google News, YouTube

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📊 MENTION OVERVIEW

Total Mentions: 127
├── Reddit: 82 (65%)
├── Google News: 35 (28%)
└── YouTube: 10 (8%)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

😊 SENTIMENT ANALYSIS

Positive: 45% ████████░░
Neutral:  38% ███████░░░
Negative: 17% ███░░░░░░░

Overall Score: 7.2/10 ✅

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📈 TREND (7 days)

Mon ████████ 25
Tue ██████ 18
Wed ███████ 21
Thu █████████ 28
Fri ████████ 22
Sat ███ 8
Sun ██ 5

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

🔥 TRENDING KEYWORDS

1. quality (32x)
2. shipping (28x)
3. customer service (22x)
4. price (18x)
5. recommended (15x)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

⚠️ ALERTS

🔴 Negative spike on Thursday (+40%)
   Related to: shipping delays
   Recommendation: Monitor and respond

Crisis Detection

Alert Level	Trigger	Action
🟢 Normal	< 20% negative	Continue monitoring
🟡 Warning	20-40% negative	Investigate sources
🔴 Crisis	> 40% negative	Immediate response needed

Monitoring Workflow

Set up brand keywords
      ↓
Monitor platforms
      ↓
Analyze sentiment
      ↓
Detect anomalies
      ↓
Generate alerts
      ↓
Weekly report

---

Part of Nexscope AI — AI tools for e-commerce sellers.